What is localization?
Localization is the local adaptation of a product or service to the target audience, while ensuring that it is consistent with the linguistic, cultural and sociological characteristics of the local market.
In the localization process, the text is modified so that it conforms with the different linguistic conventions of the target language and culture.

Why localize?
The markets of the world represent an opportunity to increase your client base, and consequently, your sales figures, for only a small additional investment. The number of non English-speaking Internet users, which are already the majority, increases daily and new studies show that most people prefer reading in their native language. Whether it's a legal obligation, or a way to expand your business, the setting up of a localized interface has become a necessity.